Audit the Website Properly

Technical SEO: Start with a crawl audit using tools like Screaming Frog or Ahrens. Check for issues like broken links,  duplicate content, and page speed.

Mobile Friendly: Ensure the site is mobile-friendly. Google prioritizes mobile usability, so make sure pages are responsive.

Core Web Vitals: Focus on metrics like Largest Concertful Paint (LCP), First Input Delay (FID), and Cumulative Layout  Shift (CLS) to improve user experience, which impacts rankings.

Keyword Research

Primary Keywords: Identify core keywords based on the products/services or main offerings. Use tools like Google Keyword  Planner, Ahrens, or SEMrush.

Long-Tail Keywords: Look for longer, more specific keywords relevant to your niche that have lower competition.

Competitor Analysis: Analyze competitors’ keywords to find gaps or opportunities.

On-Page SEO

Content Optimization: Ensure each page has optimized title tags, meta descriptions, and headings (H1, H2, etc.) using your targeted keywords.

Image Alt Tags: Use descriptive alt tags for all images with relevant keywords.

Internal Linking: Link between related pages to help Google understand the site structure and boost page authority.

Content Strategy

Blog Content: Publish high-quality, keyword-focused blog posts regularly. Focus on both informational and transactional content.

Evergreen Content: Create resource pages that provide lasting value, like guides, tutorials, or FAQs.

User-Generated Content: Encourage reviews or testimonials, if relevant, as they can improve credibility and rankings.

Link Building

Quality Backlinks: Reach out to industry-specific sites for guest posting opportunities. Aim for quality, relevant backlinks rather than quantity.

Local SEO Links: If Finkie mufu serves local customers, get listed on local directories and Google My Business.

Content Sharing: Share blog posts and content across social platforms to increase visibility and the chance of earning backlinks.

Tracking and Reporting

Google Analytics: Set up and monitor Google Analytics to track organic traffic, user behavior, and conversion rates.

Google Search Console: Use this tool to track keyword rankings, submit sitemaps, and monitor for indexing issues.

KPIs: Set KPIs like organic traffic, keyword rankings, conversion rates, and bounce rates to measure progress.

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